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JSTDRMN Branding Bootcamp
You don't need a huge budget or a massive team to succeed. Just the right strategy and tools to stand out.
Get Seen and Get Booked!
You've poured your heart into your craft. Your music is ready. But in today's crowded world, music isn't enough to get you discovered, booked, or signed. You know you need to create compelling content, and you're thinking:
Where do I even start? I can't afford a whole team! I feel awkward on camera. My content doesn't look professional!
You don't need a huge budget or a massive team to succeed. You just need the right strategy and the professional tools to stand out.
This Branding Bootcamp is for the dedicated, DIY artist who is ready to stop letting their content hold them back and start building a brand that gets noticed.
In this intensive 5-week bootcamp, you will learn strategies to help you build and launch your professional artist brand, leaving with everything you need to start pitching immediately.
At the end of this bootcamp you will have:
- 👀 A Clear Visual Identity: People will be able to dress up as you for Halloween because of your consistency across content, brand assets, etc
- 📝 A Refined Brand Statement: You will be able to coherently pitch yourself within 30 seconds to promoters and media, know what message you're conveying to fans, and a clear sense of what's on/off-brand for you
- 📄 A Professional Brand Kit / Electronic Press Kit (EPK) / One-Sheet: You will have a clear document to convey your brand for securing promoter bookings and press coverage
- 📱 A Months' Worth of Content: Completed 4 reels ready to post, launching your new brand identity over 1 month.
- 💡 A followup brand review & 1:1 deep dives with the instructors
We're gonna get real creative with this - 🎻 ZHUKEEPER & eunicecycle 🧋
Branding Bootcamp Sessions
Here's what we will be covering in each of the 5 weeks! Each in-person session will be ~3 hours.
Session 1: Brand Story & Visual Language
We'll help you curate your story, clarify your branding, build a mood board, and identify what's on/off-brand.
Session 2: Photoshoot & Bio
📸 Photo day! We'll take artists photos in class to reinforce your brand story from Session 1. We'll work on your artist bio and why you exist, and start brainstorming your first piece of content.
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Session 3: Editing (on your phone) and Algorithms.
We'll teach you how to create content by yourself as easily as possible. We'll talk about text overlays, captions, and trending sounds, batch editing and templates on multiple platforms. We'll also discuss how to review the performance of your content.
Session 4: Content calendar.
Now that you know how to make content consistently, we'll discuss the importance of scheduling and consistency as a creator. How to stay relevant and consistent with different types of content.
Session 5: How to network and pitch
We'll discuss how to build relationships with promoters, venues, collectives, other DJs, and producers. You'll learn how to create opportunities with other DJs/creators(mentorship, collabs, shared gigs).